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No visibility

Symptom: Your brand doesn’t appear in scan results for prompts where you’d expect to see it. What to check:
  • Brand variants: Did you add all spellings? “Pierview” vs “Pierview AI” vs “Pier View”
  • Prompt fit: Is the prompt too broad or unrelated to your category?
  • Model/platform: Try another model (e.g., Perplexity vs ChatGPT); visibility varies
  • Timing: AI outputs change. Run another scan to confirm
  • Baseline: You may have zero visibility today

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Conflicting mentions

Symptom: Sentiment or mentions seem inconsistent across scans or prompts. What to check:
  • Sample size: Few prompts = noisier results. Add more prompts for stability
  • Context: Same brand can be positive in one answer, neutral in another. We aggregate; check prompt-level detail
  • Competitor confusion: Similar names? Add clear variants and review attribution
  • Rescan: Run again; AI responses are non-deterministic

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Missing citations

Symptom: You’re mentioned but rarely (or never) cited as a source. What to check:
  • Source gaps: See Understanding Sources. Which domains does AI cite? Are you on them?
  • Site content: Do you have citeable pages? “Best X,” comparisons, FAQs. See Citations
  • Directories: G2, Capterra, etc., are you listed? Do you have reviews?
  • Playbook: Run Create a Best X page

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Weird sentiment

Symptom: Sentiment scores seem off, e.g., you expect positive but see neutral or negative. What to check:
  • Prompt-level view: Drill into individual prompts; averages can hide nuance
  • Source of sentiment: Is it from reviews, press, or AI’s own wording? Different sources carry different weight
  • Sample size: Few mentions = less reliable sentiment
  • Rescan: Sentiment can shift with model updates or query phrasing

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Prompt mismatch

Symptom: Results don’t match what you see when you manually query the same prompt. What to check:
  • Exact prompt: We send the prompt as defined. Typos or extra spaces change results
  • Model version: Models update. Our scans use current versions; manual tests may differ
  • Non-determinism: AI doesn’t return identical answers. Run multiple scans for consistency
  • Regional/session effects: Some models vary by region or session; we standardize where possible

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Next steps